Posters

Look for the Bloody Necessities

This design was inspired by a piece of art Banksy Designed called Napalm Girl with the aesthetic of using a Disney character, Mickey Mouse and Ronald Mc Donald, two friendly characters to try to create a combination of child-friendly imagery with a twisted and corrupted aesthetic, which is a design concept I wanted to experiment with. 

Napalm Girl (Banksy) 2005

This is the piece I was referring to from Banksy- which was a re-enacted piece based on a photo of a girl named Kim Phuc fleeing the Napalm attack in her village and again juxtaposed with the characters Ronald Mc Donald and Mickey Mouse, on either side of her holding her hands fleeing with her, to adding a sinister aesthetic to set a twisted tone by adding two child friendly faces of American Capitalism, due to his carefree front on American culture for its way of dropping bombs on people, promoting war and advertising acts of war.  

So, in a similar way, this poster design concept is based on the Disney cartoon character Balloo the bear, from The Jungle Book based on the song in the movie called The Bear the Necessities. This encouraged me to experiment with a bit of wordplay with the typography as I changed the word Bear to Bloody, so it was relevant to my campaign, I was trying to be a minor activist designs about period poverty being put to an end and the sanitary products become a necessity rather than the big luxury. 

Here is a link for the song, Bear Necessities below:

https://www.youtube.com/watch?v=08NlhjpVFsU

Balloo the bear

With this design concept, I started off with this piece, where I drew Balloo the Bear from Jungle Book so I can create this piece.  I drew this design on Adobe Illustrator where I made a line drawing and then coloured in the design. 

 

I then started to create a design concept where I wanted to start basing my work with my campaign work as I wanted to experiment with this campaign further inspired by the Napalm piece that Banksy designed. With this design, I decided to add a pad and blood splats, which I created on Adobe Illustrator with type design too, in the similar aesthetic to the brand of the sanitary pads, playing with words where I am referencing a song from the Jungle Book as I wanted this imagery to be memorable so people can back up with what I am fighting for, which is to ban period poverty.  

This design concept I wanted to experiment with colour scheme, using an opposite colour background to my previous design to the design above, with the white background and instead I chose to use a blackened background and to use a full bodied image of Balloo with the top half of the body with a smaller type size with the "Look for the bloody necessities and written in white.

I then looked at this designs above further and thought about exploring negative space more with my imagery, after learning further about how I can create art with negative space and make it look cleaner and this time I did this doing sobs using an image of just Balloo's face along with a pad with blood stains and drips with the words "Look for the Bloody Necessities" and "Make sanitary products a necessity." so it can convey my message with a serious note but using a cartoon most people are familiar with so the imagery is memorable and easy to remember so the person seeing the design will remember the message I am trying to communicate visually. 

This design was going to be a billboard design as I thought it would work as a design concept, but unfortunately it didn't turn out as well as I would of liked this piece because I feel like I used the wrong typeface for this design now that I have looked at this design look enough I feel like this isn't the right typeface for this aesthetic I feel its not as legible and I feel that it needs to be a much simpler typeface so it works better with the simplistic aesthetic of the design concept. 

I then decided to move on this design concept completely with how I am creating this concept, using a lot more negative space and changing the typeface to better suit 

this imagery.

With this design concept as I say I went down a different route with how I designed this piece, using and exploring more experimentation with negative space as this design concept I wanted to try making a Billboard design.  I wanted this design to be simplistic and to the point with simplistic explanation in the visual elements of the communication so you can tell what I am trying to explain and say but in a simple manner, this was an experiment that I think works a bit better than the imagery above this design for its simplistic aesthetic, that it looks cleaner and I like how the imagery contains more negative space, the only thing I feel needs adding is perhaps a couple of blood drops to represent the period poverty a bit more as it could still mean the song but a more PG variation because of the word Bloody being contained in

the imagery.

Then with this design I experimented further with the position of Balloo the bear so you can only see his eyes as if he's searching for his necessities, I did this to experiment further with the design concept of this Billboard, I like this look better for as I say it looks as though he's searching for something, in this case he's searching the necessities as he's surrounded by the luxuries.

Finally, this design I developed further by adding a couple of blood drops on the design, to make it a little more accurate to the campaign I am fighting for seeing as it is about period poverty, I figured it makes more sense to add some blood seeing as it relates more to the fact I am fighting for Period poverty and for sanitary products being an essential item as apposed to a luxury item. I liked this design so much I was hoping to get it printed as a billboard design for my campaign.

I feel like the target audience for this design can't be for children, because this design would ruin children's childhoods and because of period poverty children wouldn't of heard of periods, I hadn't heard of it till I was 12/13 and so they wouldn't of known about it unless they come on earlier in their lives, some can come on at the age of 8, which was something I learnt about from reading facts about it in articles online and in science lessons but because of it having the word "bloody" I did it as a sense of clever word play because it does work if you knew what I was trying to communicate, but I would say the target audience for this design concept would have to be people in their teens and early adulthood.