Experimental Typography (Logos/Sticker designs)

 Experimental Typography 

 (Logos/Sticker designs)

With this page, I made a couple of typographic designs for the words Period Poverty for a start because of that was the topic I am looking at for this campaign. I wanted to experiment with the words and see what I could create, I wanted to see if I could perhaps play with the lettering for Period Poverty. This was inspired by seeing logos with hidden objects within their logos, such as the bear in the mountain for Toblerone, the arrow within the E and the X for Fedex they somehow mad this work and experimented with Negative space in the wording which I think is a clever idea. 

Well done to the inventor of the Fedex Logo. Along with The Tour de France logo being a person on a sports bike, spelling out the word Tour... which I think is such a clever idea. These logos and clever techinques are beginning to make me think on how I can experiment further with lettering myself and these logos below and listed are just a few examples below.

  

Logos with hidden images and clever uses of negative space.

Not only is that an inspiration to experiment further with typography but looking back at the book words that move, this is where a lot of my inspiration for experimenting abit more with typography came in too, which was a short book of clever antics on experimenting with type here are some example of this typographic concept I am talking about below:

             

 Watching Words Move Book examples by (Ivan Chermayeff)

These are very clever and will make you smile when you get how this genius has played with type and experimented with different words, making them do things, replace letters with a glyph thats appropriate towards the word. 

Here's some examples of ones I made last year out of a typeface I made below:

This here is my inspiration to experiment more with typography and experiment with words and this is what I have done below with the word Period Poverty.

This experiment I created with the text I wanted the colours to be like the period pads colours to kind of make the message of ending period poverty strong and to the point and to make people look and think ohhh there might be a hidden message within this, wonder what it could be and spend a couple minutes to study the design. 

Period Poverty

I then began to experiment more as I created designs were inspired by what I have learnt and how I can experiment with words, because of this being about Period Poverty I decided to replace the I in period with a tampon and the O's with the female symbol. These designs I was hoping for these to be stickers designs, but unfortunately my printer was playing up and I didn't get time to print any stickers sadly, therefore I couldn't create stickers at the time.

With the rest of these designs I basically went along with the same concept with the designs above apart from adding some extra words and blood splats to add some dynamic and dramatic effects. I do hope at least that if I can't use these designs for stickers that I can at least use these in my poster designs. For this concept the reason the chosen typeface for most of my designs, particularly in design 3 is because that typeface reminds me of the always logo on the sanitary products packaging design.  That is why I went for this look, in fairness I had some feedback stating that what Anne said sometimes this typeface isn't right foe some of the posters and suggest on try looking at more contemporary typefaces and experiment more on that agenda, unfortunately due to bad time management with the written aspects of this project and annotations I don't think I have enough time to experiment and have a rethink on type designs otherwise I'd get too into it and make more and more work for myself when I could be finished with that aspect, I will learn from this feedback in my next project.  As for target audience, again I cannot imagine these designs being suited for children, partly because the designs are too graphic for children and I don't want to frighten them with things like periods and period poverty.  I want children to enjoy their childhood.